TUT Fitness Group Partners with b8ta for US In-Store Demonstration and Retail Launch, Showcasing TUT’s High Performance Micro Gym

Inventory available for immediate holiday deliveries and gift purchases


  • TUT Fitness Group Launches In-Store Retail Experience at new York, in partnership with b8ta stores
  • Customers can book appointment times for hands-on demonstrations to experience TUT’s patented fitness technology first-hand
  • In-store trained staff and guest fitness instructors will answer product questions and provide inspiring demonstrations
  • TUT has a sufficient stock of equipment to make immediate deliveries of holiday gift purchases

VANCOUVER, BC, November 18, 2021 / PRNewswire / – Groupe Fitness TUT Inc. (TSXV: GYM) (“TUT“) announced today that it has opened its first in-store retail experience in new York, in partnership with b8ta stores.

TUT’s affordable, high-performance micro gym, consisting of the TUT Trainer ™ ($ 795 USD) and TUT Rower ™ ($ 595 USD), recently featured in Forbes, will be presented at New York Hudson Yards from b8ta store location, which is its flagship store and most visited and best performing location with an average of 17,000 in-store visitors in a typical month. Hudson Yards retail location is a popular tourist shopping destination, giving TUT Fitness Group wide exposure to the wealthy new York residents as well as tourists from all over North America, Europe and Asia.

Founder and CEO of b8ta Vibhu norby commented “TUT offers a refreshing take on home fitness: accessible strength and cardio training without distractions. I am delighted to present TUT in our modern, world-class fitness assortment. Prospective customers will be able to demonstrate TUT products at our popular b8ta Hudson Yards, and we will also be broadcasting live workouts on TUT products from our stores for b8ta.com. “

The dedicated and custom built TUT Fitness showroom inside the b8ta store features an alcove with two TUT Trainers demos installed and a 60 inch display screen that shows promotional video loops. Next to each TUT Trainer device is a tablet that offers product details, collects customer data, and displays a QR code to immediately purchase the TUT Trainer home gym.

Online customers can schedule their in-store visit by booking a practical demonstration in advance by visiting the TUT Fitness landing page. A series of in-store appearances by TUT personal trainers, local fitness trainers, sports celebrities and other in-store activations and campaigns are also planned. In addition to in-store experiences, b8ta is also promoting TUT Fitness Group online with a series of podcast-style video episodes on its 24 hour live channel.

Best of all, shoppers can purchase the TUT Trainer ™ and TUT Rower ™ for immediate shipment, enough in time for holiday delivery.

“The launch of b8ta in the US market has meant a lot to us given their success with other leading fitness equipment brands such as Tonal, CLMBR and Tempo. Hands-on demonstrations allow customers who might be on the fence as to their next Buy fitness equipment to experience our high-performance, portable TUT Trainer ™ micro-gym and TUT Rower ™, which occupy less than two feet squares, using the latest resistance band technology. Our stackable TUT Plates ™ replace heavy metal weights for incredible workouts Customers can get answers from experienced in-store staff and fitness trainers, ”said Rob smith, CEO of TUT Fitness Group Inc.

TUT is a Vancouver-Canadian manufacturer of high performance fitness products. The company has designed, patented and manufactured one of the world’s smallest (11.6 lbs) and most affordable high performance home gyms. Incorporated in 2018, TUT is an emerging player in the connected equipment space Home Gym and Fit Tech, targeting US $ 10.7 billion Global Home Exercise Equipment Market[1] and the online fitness market, which should be US $ 30 billion by 2026[2].

TUT’s patented, industry-first stackable resistance bands (TUT Plates ™) allow the user to increase or decrease resistance loads with up to 200 lbs of resistance. Used in both the TUT Trainer ™ and the TUT Rower ™, this new breakthrough in functional strength training and cardio training incorporates Time Under Tension to target each muscle group without additional strain on the joints or tendons, optimizing the muscles. workouts and raising the bar for personal home gyms.

Please see our Corporate video or our social networks: Instagram, Facebook, Twitter, LinkedIn, Highlights from TUT (YouTube).

Founded in 2015, b8ta operates the world’s largest experiential retail footprint in which consumers discover, try and buy some of the world’s best and most innovative products in real life. b8ta pioneered the concept of retail as a service, making it as easy for brands to access physical retail as they buy digital advertising. Additionally, b8ta hosts b8ta TV, a live stream of unique product reviews, founder interviews and industry specials, which airs 24/7 on YouTube and b8ta.tv. To learn more about b8ta, visit www.b8ta.com.

For more information, please contact:

[email protected]
Rob smith
CEO, TUT Fitness Group Inc.

Forward-looking statements

Certain statements contained in this release are statements or forward-looking information, which include the results and expectations and plans of the b8ta demonstration and retail launch, TUT Fitness Group licensed its technology, expectations and results of the TUT Fitness Group’s patented technology, technology development, customer demand for TUT Fitness Group products including since the launch of b8ta, TUT product updates, future plans, regulatory and regulatory approvals other questions. Forward-looking statements consist of statements which are not purely historical, including statements regarding beliefs, plans, expectations or intentions regarding the future. Such information can generally be identified by the use of forward-looking terms such as “may”, “expect”, “estimate”, “anticipate”, “intend”, “believe” and “continue” or their negative or similar variations. . The reader is cautioned that the assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those expected, due to numerous known and unknown risks, uncertainties and other factors, many of which are beyond the control of the Company, including , but not limited to, the and conditions of the capital market, the ability to manage operating expenses, security threats and reliance on key personnel and including other risks filed under the Company’s profile on SEDAR at www.sedar.com. These statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future, including demand for its products, anticipated costs and the ability to meet objectives. Factors that could cause actual results to differ materially from those of forward-looking statements include inability to obtain regulatory approval, continued availability of capital and financing, equipment and technology failures, litigation , increased operating costs, the impact of COVID-19 or other viruses and diseases on the Company’s ability to operate, competition, non-compliance by counterparties with their contractual obligations, fluctuations currency exchange rates, government regulations, loss of key employees and consultants, and general economic, market or business conditions. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The reader is cautioned not to place undue reliance on forward-looking information.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Further, the Company assumes no obligation to comment on any expectations or statements made by third parties with respect to the matters discussed above.

SOURCE TUT Fitness Group Limited

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