Red Bank NJ Good Life Organic Kitchen takes off with ‘superfoods’

RED BANK – Anita and Melvin Pierce, owners of Good Life Organic Kitchen at Red Bank, are a powerful team when it comes to cooking and serving their “superfood” products to their customers.

“Once our customers have tasted our superfoods, they are instantly hooked,” said Anita. “We always get great reviews from our customers and they love everything we serve. This business is our pride and joy and we just want it to continue.”

Neither Antia nor Melvin ever really dreamed of being an entrepreneur until they became health conscious and wanted to maintain that by eating right and following a strict diet.

“Throughout my early years of youth, I didn’t eat the healthiest foods, and I got to a point where I wanted to change that part of my life, and not just for myself, but for the good for my family,” said Anita.

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The couple met in the second year at Red Bank Regional High School and dated throughout their high school graduation.

“We were both young,” Anita said. “Our view of a healthy relationship didn’t click right away, but we had the chemistry and made it work. We worked together at a local Pizza Hut and enjoyed each other’s company. There was definitely a spark and we tried to develop that into something special even though we were very young and inexperienced.

After high school, the couple broke up and continued to lead separate lives.

“I went to Brookdale (Community College) for a little while,” Anita said. “I majored in psychology for a year, but my heart wasn’t in it, so I left before long. I worked in retail just to make ends meet and support my family. I have earned enough money to buy and live in a small flat in Shrewsbury. For a while it was just me and my son.

Melvin got a job as a dishwasher at a nursing home and worked his way up to become a cook.

“He had been there for 10 years and his boss was really impressed with his professional performance,” Anita said. “He practiced and practiced and really understood how to cook different meals for the people who lived there. He took advantage of every opportunity they gave him. It got to the point where it became second nature for him to cook all these delicious starters and people really enjoyed them.

“It was a big deal because all the different types of food he was making really impacted our business,” she said. “Melvin is the mastermind behind the menu here and he does a great job. He really brings a lot to the table when it comes to knowing what people will like.

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Glo Grain Bowl, Sprouted Quinoa, Black Beans, Hemp Seeds, Heirloom Pumpkin Seeds, Sweet Green Chili Guacamole, Lemon Garlic Hummus Micro Sprouts, Kale, Lemon Juice, and Extra Olive Oil virgin.  Good Life Organic Kitchen is a Red Bank based business that provides

How the restaurant was born

Melvin and Anita got together after 10 years and started dating again in 2015. They finally decided to get married and expand their family.

“One of our close relatives was kind enough to give us some money as a gift,” Anita said. “We could have spent it on our wedding, but we decided to keep it instead and a few years later would put it to a much more sustainable use, the business we now own. Ultimately , we made the right decision to have a low-key wedding and it has benefited us in the long run.

Around this time, Melvin and Anita began to take their health seriously.

“At this time when we were growing our family, we decided we wanted to do something big with our lives,” Anita said. “We started watching videos on YouTube and reading about how to eat better foods and figure out which foods were perfect for our diet. It was about thinking smarter, not harder.

Anita and Melvin decided to open a restaurant focused on healthy eating and founded Good Life Organic Kitchen, a small health chain that now has five stores and one soon.

“We signed the franchise contract in November 2019 and were ready to open the following year,” said Anita. “At that time, COVID-19 hit and everything was put on hold. People were telling us not to go all the way because it just wasn’t the right time. Even so, we continued to open the business, but we just had to wait.”

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Sweet potato black bean burger.  Good Life Organic Kitchen is a Red Bank based business that provides

From the pandemic

“After a while everything started to improve, and once that did we opened in May 2021,” she said. “We certainly had to climb a lot of mountains and overcome obstacles to get to where we are now. We’ve put a lot of hard work into this business and are proud of everything we’ve done so far. After opening, we were very well received by our customers and the people who love our cuisine. We can’t say how happy we are to have kept the business going despite some minor setbacks on the way to success with the business.

Both Anita and Melvin are focused on bringing “superfoods” to their customers.

“Superfoods are foods that contain a very dense concentration of vital nutrients,” says Anita. “There’s nothing particularly new about them because they’ve been around for a while, but they’re very good for you. We have smoothie bowls, soups, salads, quinoa bowls, sandwiches, cold pressed juices. We also have superfood coffees and lattes. They are a little different from traditional coffees because we use mushrooms as one of the main ingredients, although there is not a hint of mushroom in its taste.

Anita and Melvin feel they have a bright future ahead of them after what they have achieved so far.

“We would like to expand the operation to more places in the region,” said Anita. “We would also like to offer things like massages and wellness for our customers, as well as a fitness center and possibly yoga. Everything is mixed up at this point.

Good Life Organic Kitchen is a Red Bank based business that provides

Good Life Organic Kitchen

Owners: Anita and Melvin Pierce

Location: 60 Broad Street, Red Bank

Call: 732-430-2400


Hours: 7 a.m. to 5 p.m. Monday to Saturday

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