July 4th bike sale: where to find the best deals


Independence Day is a federal holiday in the United States that celebrates the anniversary of the Declaration of Independence, which was signed on July 4, 1776. To mark the celebration, retailers across the country are transforming the Day of Independence in a one-day sales event.

This year July 4th falls on a Sunday and as a result retailers have turned the sale into a weekend event. So the July 4, 2021 sale will be a weekend of reduced prices across North America – no. no matter what you shop for, you will probably find a good deal this weekend. Of course, here at Cycling news, it was the Independence Day bike sales that piqued our interest.

Cycling, both as a sport and as a mode of transportation, is on the increase due to the COVID-19 pandemic. Now, as lockdown measures begin to ease, with fewer cars on the road, more people are hopping on bikes to get around town or commute to work.

Whether that describes you or not, the 4th of July bike sale offers the opportunity to buy a new bike, clothing, components or cycling accessories and save money, but where exactly can you buy it? to find the best bike deals? This is where we come in.

It doesn’t matter if you need duct tape, bottles, or a brand new bike, no one likes paying full retail, so in our effort to help our readers find the best deals we’ve compiled a tour of horizon of our trusted retailers, all of whom are running a sale of some description this July 4th weekend, for two-wheeler enthusiasts like us.

Alternatively, you can browse our selection of the best July 4th cycling offers, where we have selected over 80 specific offers from the July 4th sales.

Jenson United States is going huge with the July 4th bike sale of this year. Over 400 products are discounted on road, ATV and gravel, including options for men and women.

Competition cyclist is one of the largest bicycle retailers in the United States. Their 4th of July bike sale is live and includes downhill bikes, time trial bikes and everything in between.

Rei is a United States-based outdoor retailer. Their July 4th sale is all about outdoor living, so it includes everything from barbecues to camping. The latter will apply to bikepacking enthusiasts, and there are plenty of cycling savings aside.

BackCountry is in partnership with Competitive Cyclist but offers a wider range outside cycling. Most of the cycling deals are replicated, but if you buy other stuff as well, you can get up to 50% off their July 4th bike sale.

ProBikeKit calls it a ‘spring sale’, and with it, you get a 70% discount. There are deals on twin tire packs, wheelsets, as well as a range of clothing.

Stir is one of the world’s largest online cycling shops, providing cycling deals in over 70 countries.

Chain reaction cycles is owned by Wiggle and therefore shares many of the same cycling offerings as well as an international audience.

Rapha does not have a specific sale, but in its archive sale you can get half the price on the replica of the EF Pro Cycling kit. See our summary of Rapha offers to learn more.

Equipment sells a plethora of outdoor gear, but it’s its cycling offering that interests us, like its collection of Smith sunglasses and helmets.

Gear box has a huge cycling section in its Independence Day sales, including Giro shoes and Look pedals with nice discounts.

Seshday has up to 80% off its Independence Day sale. It’s not just cycling, but there is a good deal of technology that will excite riders in the disciplines of road and mountain biking.

Smart training is the go-to place for any fitness workout. With everything from turbo trainers to track pumps, the Clever Training Independence Day sale features discounts on brands like Garmin, Suunto, Topeak and more.

Moosejaw is not a specialist cycling retailer, but sells a range of venerable brands. There are a bunch of bikes for sale, including gravel, road, and electric ride bikes.

Eastern mountain sports is another outdoor retailer that also sells cycling products. You can save up to 80% on cycling equipment, although they don’t sell bicycles.

Strong Tree Bikes offers a range of road, gravel and mountain bikes, including a number of bikes from Salsa, Surly and Giant.

Walmart might be a left field inclusion in this list, but Walmart has a huge range of electronics, many of which are useful for us riders. GoPro cameras, iPads or laptops for Zwift, Garmin computers or even new mowers to keep your legs silky smooth.

Amazon, like Walmart above, is far from a bicycle retailer, but there is little that the world’s largest retailer does not sell. Treat yourself to a coffee machine, place it next to your new Feedback Sports bike rack, and never pay for a bike mechanic again.

No more bidding rounds


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