Insomnia Gym gears up for a big move to downtown Turlock
Company name: Insomnia Gym
Activity type: Fitness center
Location: 2930 N. Walnut Rd., Soon 671 N. Golden State Blvd.
Hours: Open 24 hours a day to members seven days a week; Staff on site from 2 p.m. to 7 p.m.
Specialty: meal preparation on site
Turlock resident Adan Escriba is not yet 30 years old, but he already has nearly a decade of experience as a gym owner and is just getting started.
His company, Insomnia Gym, a 24-hour fitness haven, will quadruple in size by the end of the year when its dumbbells, treadmills and squat racks move into the new 5,000 square foot space. waiting for them in the town of Turlock. Center.
The business started when Escriba was just 19 and opened their first gym, Combat Zone Fitness, on Walnut Road. The US Marine used their unique, military approach to establish themselves to build a following, but the brand took a hit several years later in 2017 when its business partner pulled out of their collaboration.
Shaken but still determined, Escriba pursued his gym dream and gave it a new name – Insomnia Gym. It also revamped its business model by establishing a 24-hour self-serve gym model for customers, which allows them to control when and how they exercise. Thanks to a special Insomnia Gym key fob, gym members can enter and leave the premises at any time of the day or night.
“If you can’t sleep, you can go and train. That’s where the name Insomnia comes from, ”Escriba said. “You can come in at any time, so there’s really no excuse. “
By the new year, Escriba expects Insomnia Gym’s new location in downtown Turlock to be open to the public, adding yet another thriving business to the retail and restaurant center that has welcomed Smart & Final! Extra, Jura’s Pizza Parlor and Popeyes Louisiana Kitchen in recent years, to name a few, and will soon see the second Dutch Bros. Turlock Coffee serving customers.
“It’s a really prime location,” Escriba said. “It just shows that anything is really possible; you just have to plant that seed and have a vision. As we grew and moved to this new location, I realized that we are really competing with these bigger gyms. I’m the little boy from the neighborhood, but I’m from the neighborhood now.
The larger space will of course allow for more exercise equipment, but it will also allow for the addition of showers, changing rooms and a sauna, Escriba said – all of the amenities its guests didn’t previously have. Both at the current Insomnia Gymnasium and at the future location, they have the opportunity to purchase healthy, ready-to-eat meals through his meal prep business Insomnia Meals, which his sister and brother-in-law help to operate.
Locals who want to join the gym can call and register without a registration fee, he added, and will receive 50% off their keychain.
Through it all – the ups and downs with his first gym location, the setbacks with building the new space and everything in between – Escriba credits his work ethic and family to where he is today. hui. He was born in Guatemala and doesn’t come from wealth, he said, but anything is possible with a strong support system in place.
“I think it’s just a stepping stone. I think I still have a lot to accomplish, ”Escriba said. “I think everything happens for a reason, and everyone you meet is a lesson or a blessing. It’s just the way you take it and use it.