Crunch Fitness opens Fort Collins gym this week – Loveland Reporter-Herald

Crunch Fitness opens its last Front Range franchise stores in Fort Collins on Friday.

The $ 15 million, 40,000 square foot facility owned by Brian Hibbard and John Armatas is located at 2211 S. College Ave.

The gym, which offers discounted introductory memberships, is open 24 hours a day.

“We look forward to bringing the exciting and inclusive Crunch training experience to Fort Collins,” Hibbard said in a prepared statement. “With top quality equipment and amazing classes, there is certainly something for everyone at Crunch, and we look forward to empowering Fort Collins residents to achieve their fitness goals.”

There are Crunch gyms in Boulder, Colorado Springs, and several towns in the Denver area.

The Fort Collins Crunch replaces the Miramont Lifestyle Fitness Central, which closed in 2018.

Launched in the 1970s, Miramont Lifestyle Fitness was a Fort Collins-based health club chain with over 20,000 members as of 2017.

That year, founder Cliff Buchholz sold the chain to Genesis Health Clubs, based in Wichita, Kansas. At the time, the company operated 44 health clubs in Kansas, Missouri, Oklahoma, Nebraska and Colorado.

The transaction, which allowed gyms to maintain their Miramont branding, included three Miramont health clubs in Fort Collins, including the College Avenue location, as well as Reve Fitness, located at Jessup Farm. Genesis also operates the Fort Collins Club and another health club in Loveland.

Fort Collins’ health club scene has seen its share of entrants into the market since the Miramont-Genesis deal in 2017.

New clubs opened over the past half-decade include Anytime Fitness on College Avenue, 24-Hour Fitness on College Avenue, and Zone Athletic on Council Tree Avenue. 24-Hour Fitness has since closed after the company filed for bankruptcy during the COVID-19 pandemic.

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