Broncos name Mattress Firm as official team sleep partner and training jersey sponsor

ENGLEWOOD, Colorado – The Denver Broncos have named Mattress Firm, Inc., the nation’s largest specialty mattress retailer, as the team’s official sleep partner, it has been announced.

As part of the new multi-year partnership, Mattress Firm will also be the official sponsor of the team’s training jersey. A patch with the Mattress Firm logo will be displayed prominently on the front, top left of all training shirts.

“The Denver Broncos are thrilled with this new partnership with Mattress Firm,” said Mac Freeman, Broncos commercial director. “Mattress Firm and the Broncos share a common value of putting health and wellness first, and this jersey patch will be a reminder of that commitment.”

In addition to the jersey patch, a firm mattress rest and recovery center will be developed at the UCHealth training center to serve as a safe and comfortable nap area during training camp. Fans can also look forward to a Suite Night’s Sleep experience where individuals have the chance to stay overnight in a Suite at Empower Field at Mile High. At every home game this season, fans can enter the Sack Your Mattress promotion where guests can enter to earn free game tickets after every Broncos sack. One lucky winner will receive a free mattress as part of this activation.

“As Colorado’s largest mattress retailer, we are thrilled to partner with the Denver Broncos, an organization that recognizes the importance of sleep as an essential component of overall well-being,” said John Eck, president and CEO of Mattress Firm. “At Mattress Firm, we know that prioritizing rest and adequate sleep is essential to body restoration and recovery and we believe this partnership supports our goal of continuing to change modern sleep culture and conversation. around sleep by highlighting it as part of an overall wellness lifestyle. “

Mattress Firm raises awareness of the importance of sleep in the triangle of holistic health: fitness, diet and sleep. According to company research, getting at least 30 minutes of exercise five days a week can help a person relax more in the hours leading up to bedtime.

Additional elements of the partnership, with a focus on sleep health, will be incorporated into future collaborations.

Over the past 90 years, Mattress Firm has made it possible to get a good night’s sleep by offering customers a expertly curated collection of quality mattresses from top brands. Today, with more than 2,400 convenience stores, we strive to be America’s most trusted authority on sleep by putting our customer at the center of everything we do. Our sleep experts help more than 3 million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo® and Purple. For more information visit

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