Apple Expands Fitness + As Brick-and-Mortar Gyms Bounce
Apple Fitness + is expansion in 15 new countries as the home fitness movement persists alongside the return of gyms.
The company with a Market capitalization of $ 2.47 trillion paired their subscription-based workout plan with their signature wearable, gifting six months of Apple Fitness + with an Apple Watch purchase. The watch tracks biometric data such as heart rate, blood oxygen levels, movement, sleep, etc.
Apple’s program will roll out in Brazil, Mexico, Indonesia, Saudi Arabia and across Europe on November 3.
The expansion comes at a time when many consumers are now choosing to take a hybrid approach to training – at home and back to gyms.
- platoon is stepping up its efforts to attract a wider audience. The company has lowered the price of its bicycle connected to $ 1,495 from $ 1,895 in August and spent 24.5% of its sales and marketing revenue in the second quarter.
- Home fitness market is still growing, with equipment sales on the rise 20% year on year in August, according to the NPD Group. Sales of fitness equipment soared to $ 3.7 billion in 2020, 85% more than the previous year.
Brick and mortar gymnasiums are also making a comeback.
Foot traffic to chains such as Planet Fitness, 24 Fitness, Gold’s Gym and Crunch was on the rise 82.2% year-on-year in the third quarter, according to Place.ai.
However, activity was still 9.1% lower than the same period in 2019.