1 Finance Partners with Kolkata Knight Riders as Official Sponsor; All set for IPL debut

Mumbai, Maharashtra, India – Business Wire India 1 Finance – The Mumbai-based company has signed two-time champions, Kolkata Knight Riders (KKR), for the country’s biggest sporting event – the Indian Premier League (IPL), slated for from March 26, 2022.

After a successful two-day auction that took place in Bangalore in February, the nation is all fired up to cheer on its newly formed squads in the 2022 Indian Premier League (IPL) season. Not only does IPL attract a large number of viewers, but it has also been a platform for companies to promote their brands and campaigns since its inception in 2008.

Speaking on the association, Jeet Marwadi, Founder and Managing Director of 1 Finance, said: “The IPL is the most anticipated sporting event for the Indian public and KKR’s passion reverberates through the hearts of the entire nation. . It is our honor to sponsor a team that is tenacious and continues to inspire Indians across the country. The lessons learned from the realms of cricket also apply to individuals when it comes to their personal finances. Every professional cricketer needs a coach, physical trainer and nutritionist. All of these elements are essential to Similarly, to lead a quality life, it is important that individuals excel in their finances.1 Finance is a reinvented consumer financial institution that offers qualified, impartial and hyper-personalized advice on his personal finances. At 1 Finance, our vision is to align our interests with those of our stakeholders, including our clients, colleagues, colleagues, qualified financial advisors and the financial services industry as a whole. We will achieve this by aligning incentives for all parties, enabled by technology, and our unique business model. underserved and looking for an honest and holistic view and recommendations on their personal finances, to grow their wealth without being wrongly sold financial products.

Keval Bhanushali, co-founder and managing director of 1 Finance, enthused: “We are extremely proud and excited about the partnership between 1 Finance and KKR. Only going ahead of the KKR team for official sponsorship was a clear decision for us. We immediately clicked on the story of the name of the spin-off team from the original show called Knight Rider, by Universal Studios, depicting one of the first successful implementations of artificial intelligence. Likewise, we leverage modern technology for the overall financial well-being of individuals through predictive and quantitative modeling. We truly feel connected to the KKR team for their dedication and look forward to this alliance, with the intention of taking it to much deeper levels in the years to come.” Commenting on the association, Venky Mysore, CEO and CEO of KKR, said, “Our goal is to bring value to the brands we partner with. This year, 1 Finance is making its debut in the T20 league, and we’re glad they’ve chosen KKR as their partners. We are grateful that the brands that join us demonstrate immense confidence in KKR’s ability to deliver. It’s always a pleasure to work with partners who share our passion for the game and we look forward to a great season together. “The 15th edition of the Indian Premier League is set to kick off on March 26, 2022, with the first game being the reigning champions, Chennai Super Kings taking on the IPL 2021 runners-up, Kolkata Knight Riders.

The Knight Riders brand is one of the most watched brands in the IPL and is the only one with a global presence in international cricket. Its two franchises, the Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR) have been immensely popular and successful, with KKR winning the IPL twice and TKR winning the Caribbean Premier League (CPL) four times respectively.

About 1 Finance Private Limited (www.1finance.co.in) 1 Finance Private Limited is a reinvented consumer financial institution that offers unbiased, qualified and hyper-personalised personal finance advice, including but not limited to limited thereto, assets, liabilities, income, expenses and insurance. The Mumbai-based company is backed and mentored by renowned investor MarwadiChandarana Group – established in 1995. Marking their prominence in the education sector with Marwadi University, one of the youngest and fastest growing universities fastest growing in western region of India; and in the financial sector through retail financial services with Marwadi Financial Services, and pre-programmed professional, algorithmic and automated trading with MarwadiChandarana Intermediaries Brokers Private Limited (MCIBPL). 1 Finance is the first ecosystem of its kind to offer financial planning and advisory solutions to emerging affluent people in India.

About Kolkata Knight Riders (www.kkr.in) The Knight Riders brand is the only global brand in international cricket, with two professional teams under its wings – Kolkata Knight Riders (KKR) in the Indian Premier League and Trinbago Knight Riders ( TKR) in the Caribbean Premier League. Knight Riders Sports has also expanded into the United States through a long-term investment in Major League Cricket in the United States, making it the most versatile T20 cricket brand in the world.

KKR made three appearances in the IPL Finals, winning the championship twice. They finished runners-up in the coveted competition’s recently concluded season, staging one of the most remarkable comebacks in tournament history. TKR have won the CPL Championship 4 times in 6 years since Knight Riders took over the team in 2015. They are the most successful team in the Caribbean and hold a unique feat of winning the trophy in 2020 with a run without record loss. The Knight Riders Academy has scouted talented cricketers from all over India and around the world. The sole objective of KKR Academy is to help cricketers improve their skills and physical condition.

To see the image, click on the link below: 1 Finance – Official sponsor of KKR, IPL 2022

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